It is recommended for people to make a
site about a topic they experienced with and the number one
source of content is usually yourself. You undoubtedly also
have friends interested in the same topic and they may be
convinced to write for your site as well. Typically when
someone else is writing for your site you provide them with
an article signature with is usually a couple lines of HTML
that explains their credentials and provides a link to their
website (if any). If you choose to pay writers for articles
you will often receive a higher quality of article, however
your expenses will obviously be higher. Many people will
write for free though, especially if they have a website.
The reason is that writing articles for other sites is a
good method of promotion, you will get the word out about
your site and the link in your signature will not only
provide direct traffic but also increase your link
popularity, more on that later.
In some cases other sites
may syndicate or redistribute their content, often they will
do this for a monetary fee but sometimes they do it for free
in exchange for a link or other recognition. You need to be
careful when accepting syndicated content like this. If the
content is largely branded by the other site then having it
on your site can make your site look unprofessional and it
can send your traffic away. In contrast if you only need to
insert a link and you can reformat the content as you like
then using such content can be very beneficial, especially
when you're first starting out and need to build up content
of your own.
